Why Ironworks?
Equipment Management Matters
Traditional equipment management methods are no longer enough in today’s construction industry, where equipment costs are up to 60% of total direct job costs and every bid must be razor-sharp.
While competitors rely on basic spreadsheets and last year’s data, Ironworks subscribers gain access to insights about their own fleet based on AI-powered calculations drawn from millions of data points
Ironworks isn’t just an upgrade—it’s a complete transformation in how construction companies manage their fleet assets.
The bottom line for contractors is that JOBS ARE LOST if charge rates are too high, and PROFITS ARE LOST if equipment charge rates are too low. Ironworks makes setting accurate charge rates easy.
AI Revolution
Artificial intelligence (AI) is rapidly reshaping both personal and professional landscapes. Moving far beyond simple uses, like generating images from prompts, AI’s future lies in its power to enhance data processing, strategic decision-making, and operational efficiency across industries.
Ironworks harnesses the power of AI in a manner that specifically helps contractors, rental and auction houses and anyone interested in the actual costs associated with machine acquisition, operation, deployment and maintenance to improve project planning, pricing accuracy, and bidding effectiveness.
This actionable intelligence enables contractors to bid more competitively and operate more profitably. At the same time, it gives subscribers, from dealers, rental and auction businesses to OEMs, visibility to data that can help more accurately forecast equipment demand and better meet customer needs.
As AI evolves, Ironworks will only improve. AGI (Artificial Generative Intelligence) will enable Ironworks to become a virtual equipment manager who can reason and make sound strategic and operational decisions using data from many sources. Ironworks is future-proof.
How it Works
The Ironworks Equipment Cost Management Platform’s four integrated modules enable expert equipment cost management with the power of AI.
Ironworks Cost Estimator (ICE) is an advanced machine employment cost estimating system designed to deliver unprecedented accuracy in cost estimation, resource forecasting, and charge rate optimization. It is fully integrated with the Machine Catalog, making make-model-year data input nearly effortless.
Ironworks Machine Catalog (IMC) is a comprehensive digital catalog for construction professionals and companies seeking to manage their equipment portfolios efficiently. It reports and compares by make-model-year the millions of data points about tens of thousands of machines in Ironworks’ cloud-based data warehouse.
Ironworks Data Miner (IDM) is a virtual research assistant that uses AI Agents to analyze millions of data points about construction equipment in Ironworks’ cloud-based data warehouse, delivering insights to contractors, rental houses, and OEMs about machine properties, employment, demand, cost factors, and charge rates.
Ironworks Cost Analyst (ICA) is a data repository and virtual data analyst that uses AI Agents to examine machine employment cost history, delivering insights that help optimize fleet composition, maintenance programs, machine employment cost estimation, charge rate development, and overall equipment management.
Through an innovative feedback loop made possible by Ironworks’ proprietary cost breakdown structure for heavy equipment, each estimate is de-identified and deconstructed into data points, contributing to a growing warehouse of industry intelligence.
This data is then transformed into actionable statistics and delivered back to subscribers on demand, creating a more powerful platform with every use. This data cycle eliminates most manual data entry while delivering unprecedented accuracy in both cost estimates and charge rates.
